Which promotion is considered discriminatory?

Which promotion is considered discriminatory?

• A. Buy one get one
• B. Happy hour
• C. Ladies drinks 1/2 off
• D. Senior citizen discount

Answer: (C)

Gender-based pricing is not allowed because it singles out customers by a protected characteristic. A promotion that takes half off drinks only for ladies targets women and treats them differently from men, which constitutes discriminatory pricing. The other promotions don’t differentiate people based on gender. Buy one get one and happy hour are generally available to all patrons within the terms of the promotion, and a senior citizen discount is an age-based benefit that, in many venues, is treated as a standard customer-service consideration rather than discriminatory.

Gender-based pricing is not allowed because it singles out customers by a protected characteristic. A promotion that takes half off drinks only for ladies targets women and treats them differently from men, which constitutes discriminatory pricing.

The other promotions don’t differentiate people based on gender. Buy one get one and happy hour are generally available to all patrons within the terms of the promotion, and a senior citizen discount is an age-based benefit that, in many venues, is treated as a standard customer-service consideration rather than discriminatory.